It had me at "Hi"
Ear-Catching: Warby Parker's Commercial Voice
Voices are everywhere. There's the voice on the radio, the voice narrating documentaries or the latest ASMR Sensation. Some are pleasant sounding and others are, well, interesting. Nevertheless, in commercial advertising, the human voice is not usually the defining element that makes a campaign successful. VO pros certainly know that by now.
But when it's the right voice - and it works brilliantly every time?
Sometimes a voice just transports you, as it does in this ongoing Warby Parker ad. And because their creative is always spot-on and the message connects with it's audience, it's easy to fall in love with the brand. After all, I'm a happy customer.