Ear-Catching: UHC TV Spot "Something For Everyone To Like"
In recent years, Leo Burnett has been behind some memorable advertising campaigns. Whether health and auto insurance, cosmetics or technology, their creative instincts bring to life some of the most engaging, clever and, often, hilarious work. They keep things consistent and more down-to-earth in a recent TV commercial for UnitedHealthcare aimed at the Minnesota market.
The basic idea? That health plans are available for all Minnesotans, no matter the individual, family size or specific need. What I particularly love about this spot (aside from the VO) is its welcoming tone. And while it still address the complexities of healthcare, it stays playful while driving home a message of community and connectedness.
And that is what we need now more than ever.