And they are smarter than you think.
You can't fool the leaders of tomorrow. Millennials may be a most misunderstood market- challenging to define and reach with short-attention spans. They're (we're) non-traditional consumers for sure. You can reach someone in a genuine way without lying. As traditional advertising means are changing rapidly and a new consumer landscape is being defined, new methods of outreach are being adopted.
Millennials love give-and-take. Gone are the days of faceless organizations with untouchable leadership. This generation craves transparency and dialog with the products they love.
This article from Mashable from a few months back sums up those challenges/changes quite nicely. My cousin is 24 and constantly glued to her phone. I mean, so am I. I can't stand the YouTube ads, but can appreciate the value of a good commercial; a clever one. Many people don't understand what exactly millennials like and don't like. However, as a part of the changing climate, ushering in new video practices and getting to know them more closely can help us understand them better.
Kaplan, Joel. "The 5 Most Effective Ways To Market To Millennials." Mashable 16 July 2015. Web. 18 Nov 2015