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CHRISTIAN ROSSELLI

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20 Somethings Don't Suck That Much

And they are smarter than you think.  


You can't fool the leaders of tomorrow.   Millennials may be a most misunderstood market- challenging to define and reach with short-attention spans.  They're (we're) non-traditional consumers for sure.  You can reach someone in a genuine way without lying.   As traditional advertising means are changing rapidly and a new consumer landscape is being defined, new methods of outreach are being adopted.

Millennials love give-and-take. Gone are the days of faceless organizations with untouchable leadership. This generation craves transparency and dialog with the products they love.

This article from Mashable from a few months back sums up those challenges/changes quite nicely.  My cousin is 24 and constantly glued to her phone. I mean, so am I.  I can't stand the YouTube ads, but can appreciate the value of a good commercial; a clever one.  Many people don't understand what exactly millennials like and don't like.  However, as a part of the changing climate, ushering in new video practices and getting to know them more closely can help us understand them better.


Kaplan, Joel. "The 5 Most Effective Ways To Market To Millennials." Mashable  16 July 2015. Web. 18 Nov 2015


#millennials #marketing #media #advertising #mashable