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    One Step Closer to High Speed Rail

    Updated: Aug 21, 2021

    Sneak Peak into Design of Future Amtrak Acela

    Trains Trains Trains Christian Rosselli Voice Over
    Berlin Hbf (Europaplatz), Berlin, Germany

    The new Amtrak Acela interior design is looking very much like European Rail... These new mock-ups show a future high-speed system that makes me excited!








    #trains #travel #business


    Photo by Daniel Abadia on Unsplash

    • Motivation

    Flying Home From L.A.

    Updated: Aug 21, 2021

    customer service | the brand experience



    Flying Home From L.A. - Christian Rosselli Voice Over

    I don't fly often, but when I do, my airline of choice is Delta. Their customer service, in-flight experience, and general policy towards safety is one-of-a-kind.


    {End Script} - but really - this is how commercials actually kick off, right? The essence of the actual customer experience... So Here's mine:


    In April, I was on the way to L.A. for some much-anticipated voiceover connection fun. The ride from JFK to LAX was on time and a complete breeze. The trip home was one of THOSE TRIPS. The ones that cause people like me to become the paranoid, anxious travelers we now are.


    But as the initial flight (already a late-night one) was delayed over four hours due to maintenance issues, I found myself completely without an urge to complain, rage against the machines, or call anyone's customer service hotline. Why?


    Because I watched the captain and crew of our flight remain gracious and accommodating throughout what was probably a pretty rough few hours. The captain kept us updated on the progress of our situation, explaining in detail what was happening to our plane, while the crew served refreshments and opportunities to rebook on other flights. They taxi'd the plane back to a gate and let us de-plane to grab some food while we finished waiting. So, as a person who experiences anxiety on a regular basis, I felt relieved, calmed, and particularly grateful.


    To be fair, there were definitely people panicking and being generally hostile as people can be - of course we each have our own, personal "must-get-here" issues, mine included. And I wasn't happy to be stuck in the airport. But I felt calm, and confident that whatever the problem was, it would be fixed and we'd be on our way eventually. Big steps for a travel-freakout guy like me ;)


    The whole experience pretty much ended me up in an airport lounge for awhile, thinking about brand experiences in general, and this one with Delta specifically for me.


    How a brand delivers on a promise, and what that means for us in marketing, maybe? But that's pretty deep. Simpler, perhaps. That in this case, for this customer, I felt that the campaign Delta was running (and featuring the inimitable Viola Davis, BTW) measured completely up to what it hyped.

    Anyway, even airlines & travel aside - the point for me was being reached by an experience that matched an expectation. And it felt great.


     

    #delta #customerservice #travel #voiceover #brand #marketing




    • Motivation

    Transit Dreams Become Reality

    Updated: Aug 21, 2021

    New York to Los Angeles in 3 hours sounds pretty wild


    Remember when I first wrote about having a thing for trains?  I've certainly written my fair share of blog posts about them, but this time it's different (I swear!).  When advancements in transit technology have a hand in potentially delivering something beyond the wildest dreams of the masses, it always seems anything is possible.


    I first heard of the Hyperloop a few months ago as it was proposed by rising tech giant, Elon Musk - part of the SpaceX program.  Since then, other companies like Hyperloop One have followed suit and begun work on their own system. What exactly is it?  That's where this gets so much cooler than "just train stuff"... Ok, imagine an intricate system of tubes similar to highways, connecting cities throughout the world.  Now imagine that within these tubes, compartments (or pods) contain people and travel at speeds up to 760 mph.  So a trip from New York to Los Angeles in 3 hours sounds pretty wild and also, pretty realistic.


    Parsons, Jeff.  Futuristic Hyperloop transport system moves closer to reality as new designs for Dubai to Abu Dhabi link revealed. Mirror. Web. 21 Nov 2016. 12 Dec 2016.


    #future #trains #hyperloop #travel #elonmusk


    Transit Dreams Become Reality - Christian Rosselli Voice Over



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