Best Practices When Choosing Your Voice Talent

Best Practices When Choosing Your Voice Talent Getting the most out of the casting process, preparing for the recording session and ultimately keeping the talent for the long haul. Casting is finally over: Best Practices begin Out of too many auditions to count, you’ve managed to find the right voice over talent for your brand.  It might be a commercial.  It could be an explainer video.  Maybe even an eLearning module or concert Promo.   Whatever the project is, the voice you found has sure brought some life to those words!  He or she gave an interesting take on the material – one that no one else thought of.  Everyone else on the creative team is on board.  Thank God!  Now you can rest easy and…

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The Three Tiers of The Voice Over Audition

The Three Tiers Of The Voice Over Audition A Wee Bit Of Change No matter how you look at it, the voice over auditioning process has gone through a wee bit of change over the years.  Dramatically.  Well, basically everything went online.  And the sheer volume of work continuing to head in this direction has sent one or two tidal waves throughout the industry. Go ahead. Admit it. There are times when you take auditioning for granted.  We don’t realize the work it requires and the realities setting into place.  ‘Ah, they’ll love me.  All I gotta do is lay down some money reads and it’s a given’  Kudos to you for the confidence!  Were you also aware that there are a few layers to the…

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