Corporate Narration Is Far From Boring

Corporate Narration Is Far From Boring: The marriage of a story teller and a brand. Corporate narration remains one of my all-time favorite types of voiceover sessions.  Long-form corporate video, that seemingly mundane form of targeted audience driven recording that has to be exactly what a brand needs? What a great challenge! And what a unique perspective into a company’s true inner workings – speaking directly to its own people. While commercial concepts take a brand’s ideas outward, corporate narration requires motivating brand workers toward a common goal. Beautiful! These projects may help well-established companies reach necessary next steps, or help smaller business achieve standardized successes. When brands tap into the power of corporate narration, they realize that bringing their message to life empowers each…

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Moving America Forward

Moving America Forward …with new trains! (Let’s hope) We’ve been saying this for years.  America needs better trains. As many of you are aware, I live and breathe trains and will stop at nothing to talk about them any chance I get.  Whenever I post something railroad-related online, someone somewhere will say “You and your trains!”  Can I blame them?  Nope. Frankly, I’m addicted everything about them.  Both old and new types. Different locomotives, passenger and freight cars, spans of tracks heading miles into the distance, old stations, photographs, etc.  You name it.  If it involves trains in some way, I want to be involved.  And I often think of what made America classically glamorous in the past.  Passenger trains.  The New York Central, New…

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The Comfort Zone Problem

http://www.collective-evolution.com/2016/02/02/blackboard-stands-alone-in-nyc-asking-people-their-biggest-regrets-what-they-all-had-in-common-was-heartbreaking/
The Comfort Zone Problem If you’re a New York City dweller like me or reside in a busy urban area, you may know a thing or two about being in your own comfort zone.   I say NYC mainly because this city is notorious for being a frantic playground for smart careerists.  Being comfortable, frankly, feels nice.  It’s a great thing to know that sometimes we don’t have to go that extra mile.  That being patient is better than just doing it.  That we really can wait until just the right time to take the leap. But then, comfortable is also safe.  And thus, it equates somehow to seeing the glass as perpetually half empty.  It is a life of remaining single and playing the everlasting NY scene vs. putting ourselves out there…

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Commercials Don’t Have To Be Annoying

Commercials don’t have to be Annoying so embrace them, and use their full potential… Commercials can be annoying.  But they don’t have to be.  Chances are, you’ve read as far as the title and called it quits,  I don’t really blame you.  “What could possibly be the justification for hearing ads online while I’m trying to load my favorite playlists?”  But hear me out.  With the holidays now come and gone, you’ve most likely had your fill of online adverts in excess because you didn’t renew your Pandora One or Spotify Premium accounts.  Suddenly you’re reminded of that Ford Tundra you don’t need to buy, now that you’re living in the New York City area and taking the subway and/or that Lexus RX you can’t afford but hear about…

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Doppler Dreams

Doppler Dreams …or how the Amtrak locomotives of the past and their horns made me fall in love with trains. The Doppler Effect from Wikipedia: The Doppler effect (or Doppler shift) is the change in frequency of a wave (or other periodic event) for an observer moving relative to its source. It is named after the Austrian physicist Christian Doppler, who proposed it in 1842 in Prague. K5LA Horn   * K5LA horns, designed by Nathan Manufacturing, LLC,  were commonly used with Amtrak and various freight lines over the past several decades. If you grew up around trains in the 1990’s,  then you’ve definitely heard this horn.  Again from Wikipedia: The K5LA five-chime assembly has five bells whose musical chord helps the horn to be heard and lessens complaints.…

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20 Somethings Don’t Suck That Much

http://mashable.com/2015/07/16/5-ways-market-to-millennials/#Xjal2RF6uaqL
20 Somethings Don’t Suck That Much 20 Somethings are smarter than you think.  You can’t fool the leaders of tomorrow.   Millennials may be a most misunderstood market- challenging to define and reach with short-attention spans.  They’re (we’re) non-traditional consumers for sure.  You can reach someone in a genuine way without lying.   As traditional advertising means are changing rapidly and a new consumer landscape is being defined, new methods of outreach are being adopted. Millennials love give-and-take. Gone are the days of faceless organizations with untouchable leadership. This generation craves transparency and dialog with the products they love. This article from Mashable from a few months back sums up those challenges/changes quite nicely.  My cousin is 24 and constantly glued to her phone. I…

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Groupies Can Be Fun

http://malevoiceovertalents.com/what-is-mvo/
Groupies Can Be Fun Well, not all groupies are fun. But these are definitely the good kind.  A bunch of guys sitting around a room (er..um..microphone) that will talk to you about anything- food, technology, beer, software, sports, politics, you name it! Who exactly are they and what do they do?  Well, find out at the link above.  I’m glad to be a part of this awesome crew of gentlemen – the MVO Voice-Over Guys.  My oh my they’re all so good! And, I swear, they’re a pretty cool bunch! “What Is MVO: The Voice-Over Guys!” Male VoiceOver Talents The VoiceOver Guys RSS. MVO: The Voice-Over Guys, Web. 18 Nov. 2015.

Experience, Not Pay, Right?

http://www.adweek.com/adfreak/watch-people-other-industries-react-hilariously-being-asked-free-spec-work-167945
It’s About The Experience Not The Pay, Right? …and it will lead to more work down the line! Experience over pay. It’s sadly an all-too-common phrase you hear within certain industries.  Especially in voice over  And worse, it seems to be accepted in some cases. Last week a video posted on Adweek’s website was quite the buzz. It seemed to resonate for many people in creative fields such as advertising, PR, graphic design and, surprisingly enough, voice over.  Yep, within an hour or so, many of my VO colleagues were posting this video all over social media.  Pretty soon more and more people picked up on it and the video went viral.  The gist was to show how people in non-advertising fields react to “working…

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