Adapting In A Digital World

http://leoburnett.com/articles/thinking/disrupt-or-be-disrupted-how-legacy-businesses-are-changing-the-game/?utm_campaign=Leo+Burnett&utm_medium=social&utm_source=twitter&utm_content=1475258585
Adapting In a Digital World An advertising executive shares strategies for a new market Here is an insightful article from EVP, ECD Jeanie Caggiano of Leo Burnett on how major brands are adapting in order to create a lasting impact on their audiences in an ever-changing digital world.  I have had the pleasure of working with Jeanie and contributing voice over on the notable and humorous ad campaign for United Healthcare since earlier last year.   She says: Evolve or die. It’s as true in business as it is in biology. Just ask Kodak. Problem is, legacy businesses—let’s say those born before the digital age—can’t always move quickly when something upends their model. Legacy agencies, too, have had to evolve or die. But technology hasn’t changed…

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Digital Is Real

Digital Is Real Watch this video on The Scene. You may remember my recent post defending Commercials in the current digital landscape.  And you may also remember me highlighting their efficacy in the grand scheme of things. We know that not all commercials are bad and some, in fact, place such a heavy emphasis on brand awareness and, in most cases, offer good ol’ fashioned entertainment, as in the case of our favorite Super Bowl Ads. With the 2016 Super Bowl behind us, one company seems to stand out in its understanding of brand direction in advertising. Any brand or company would be remiss if they didn’t do other things in tandem with a super bowl commercial to create a more cohesive 360 campaign. Nick Maschmeyer, Sr Strategist, Droga5 It…

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