Creative Imagination Goes The Distance

http://www.adweek.com/creativity/22-creative-directors-who-are-completely-reimagining-whats-possible-in-advertising/
Creative Imagination Goes The Distance Ad Agencies are hard at work reinventing the ad landscape It goes without saying that the world of advertising is in a constant state of change.  We are bombarded with all types of ads on a daily basis.  So much so that there are now even premium subscription options for an ad-free experience.  While many simply can’t handle the onslaught of ads, some people, myself included, love it.  As a voice over talent, marketing research is part of the job.  Moreover, advertising professionals are always hard at work trying to find new ways to be creative, engage audiences and ultimately make brands stand out more. This recent article from Adweek profiles several seasoned and influential creatives in the business as…

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When Creative Humor Takes The Cake

When Creative Humor Takes The Cake New TV Spot for United Healthcare Creative humor is fantastic, and being on the same page is a wonderful feeling.  I’ve been fortunate enough to be on that same page with some incredible creative directors and producers for the past few months now. The folks at Leo Burnett Chicago are those very creative, fun people to work with. When you work with professionals who know exactly what they’re doing AND what they want, it’s just smooth sailing ahead and also much easier to follow in line with their particular vision.  And it’s also a whole lot easier to do the job without getting distracted by over-direction during the voice over recording session. What I like about this spot in…

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Musings, Mantras, Truths and Questions Within The Creative Quest

Musings, Truths, Mantras and Questions within The Creative Quest or what I’ve learned along the way so far… 1.)  Ask not what your producer can do for you, but what you can do for your producer.  JFK moment of voiceover truth. 2.) Today the landscape of our business trends toward quantity over quality.  Who is working the most.  Doing the most.  Being seen the most.  Instant fame versus years of hard work and talent backing up the ultimate testament of true worth.   How many gigs have you booked? How many followers do you have?  When it comes to voice over work, I can tell you for one that I have not hit the 1000 mark yet.  But who’s counting?  Odd that the quality of select, professional projects seems to resonate less…

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