The Voice Talent Audience Dilemma

The Voice Talent Audience Dilemma Why voice talents are marketing to themselves and not to their potential clients Is there an audience dilemma in the voiceover marketing world? One of the things I learned in drama school and from seeing a great deal of theater when I was younger (because I’m ancient now), was that the audience and the actors on stage are one. There is an exchange of information via story-telling—a reciprocity, if you will. In that very moment, the actors are actively engaging with the audience & viewers. They may not acknowledge them directly, but their exchange of energy validates both and thus creates a new rapport during every performance. They need the audience. The audience needs them. And that relationship is developed…

Read more

A Dream Day for A Voice Over Artist

7am- Wake up 715am- Drink water with lemon to flush the toxins and lube the pipes 730am- Prepare script notes for session, check emails 8am- Source-Connect Session with new client in Germany 830am- Edit and FTP Session 845am- Coffee Break…FINALLY! 9am-11am Auditions, Marketing, Cold Calls, Blogging, Read the News etc 12pm-130pm- Travel to Manhattan to record National TV Campaign 2pm- Lunch 3pm- Auditions at Talent Agency 4pm- Gym 6pm- Home for Dinner, Auditions, Emails, Record Pick-Ups 8pm- Take a stroll around the neighborhood 930pm- Zone out to a movie or funny YouTube videos 11pm- Bed. 7am- Wake up 715am- Drink water with lemon to flush the toxins and lube the pipes 730am- Prepare script notes for session, check emails 8am- Source-Connect Session with new client…

Read more

Voice Talent Wisdom: Environment

Voice Talent Wisdom: Environment We may take it for granted. We may not give it the utmost care it deserves. No, this is not going to be about our country’s stance on global warming or a vehement outcry to other countries’ environmental policies.  (Or a downer of a post). However much of a stretch this may be, this same neglect can be applied to voice over.  Many voice talents don’t book jobs simply because they’re not focused on an integral part of the script: The Environment. Factors like people, place, time, reason—The Who, What, When, Where and Why are always vital no matter what type of project.  Knowing this information will help us stay better informed about each project and better serve our clients in the long run.…

Read more

Voice Talent Wisdom: Not Your Typical Advice Column

  Voice Talent Wisdom: Not Your Typical Advice Column 1.) We often hear of most success stories in this industry that involve being in the right place at the right time.  Stories from the fortunate few in this industry who have gone on to make six, even seven figure salaries and achieve a massive amount of recognition for their talents and the story is pretty much all the same.  A top agent just happened to be waiting in line at Starbucks and heard them speak, pulled them aside and now you’re the voice of this channel and that network.  Their long-standing voice was out sick or on vacation with his/her family. It just so happened that they needed an emergency job and hired someone else.  Now they…

Read more

Casting Directors. Are they necessary? (in Voice Over) Part One.

  Casting Directors. Are they necessary (In Voice Over)?  Part One. By now I’m sure you’ve probably heard about a remarkable new documentary out on HBO called “Casting By”, which profiles the often misunderstood role of casting directors in the film industry.  In particular it focuses on the career and influence of one woman, the late Marion Dougherty, who hand-picked and helped foster the careers of some of the most legendary actors in Hollywood history.  While this documentary focused solely on the role of the casting community in film, I was touched by this documentary in many ways.  For one, it resonated with me, as I had considered a career in casting years before I became a voice talent, so I understood the process the…

Read more

The Announcer in All of Us

The Announcer In All Of Us It creeps up on us like a bad dream. It lures us into that special comfort zone. It tempts us like the container of Nutella or the cookie jar late at night.   The copy direction warns us NOT to go there and yet we do.  We make the trip to announcer-land.  The habit of over-projecting when it’s really a simple conversation. When it’s really that we’re just talking to someone- A friend, a relative, a family member, or random stranger.   In the back of our minds, we know that some ad executive, producer, or director in that room, is yearning to hear that good ol’ fashioned ‘announcer sound’ we are often told to avoid.  We do it…

Read more

P2P or Not2P? That is the Question

 P2P or Not 2P? That is the Question.   Whether it is nobler in the mind  To suffer the slings and arrows of the  Every day fortunes and perils of people in the flesh Or take arms against a sea of online casting sites And by opposing end them?; To lose out, to not book. It’s been a great New Year so far!  The past two weeks have been booked solid with a steady stream of voice over work (hoping it stays that way), several networking opportunities, daily marketing and, last but not least, lots of tweeting! (which I didn’t often do before; please follow me https://twitter.com/crvoiceman) I feel extremely fortunate and lucky.  A lot of this has been made possible by my own diligence…

Read more