Funny Commercials Are At It Again

http://www.adweek.com/brand-marketing/the-10-most-watched-ads-on-youtube-in-january/
Funny Commercials Are At It Again With 2017 well on its way, the Super Bowl and Oscars come and gone, and some interesting times in general, it’s important to focus on our work.  I am honored to be voicing a brand new (and, yes, funny) national commercial campaign for UnitedHealthcare once again.  The ad has been well-received by industry professionals as well as friends and family.  It even made Adweek’s recent “10 Most Watched Ads On YouTube In January” (see above link) which proves that Healthcare is still a laughing matter for some.  Leo Burnett Chicago was again the key creative behind this gem.  The best part of it all? Getting to (sort of) meet Chuck Norris. Hope you enjoy! Rudd, Tim.  10 Most Watched Ads On YouTube…

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Optimum Sound Arrives

Optimum Sound Arrives Reviewing the custom vocal booth for solid voice over recording. I wouldn’t exactly call myself a techie or an audio junkie but I do know quality when I hear it.  Optimum sound exists.  Several months ago I upgraded my home studio with a custom vocal booth from QC Acoustics, a company in California.  As I had been wanting to do this for a while, you can imagine the huge sigh of relief as we finished assembling this booth and setting up all the equipment.   Finally, after years of make-shift isolation booths, my very own whisper room had arrived.  That potentially meant the following: No low rumble from city subways or trucks No screaming children playing ball in the streets No thundering jet…

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Transit Dreams Become Reality

http://www.mirror.co.uk/tech/dubais-futuristic-hyperloop-system-moves-9303056
Transit Dreams Become Reality Remember when I first wrote about having a thing for trains?  I’ve certainly written my fair share of blog posts about them, but this time it’s different (I swear!).  When advancements in transit technology have a hand in potentially delivering something beyond the wildest dreams of the masses, it always seems anything is possible. I first heard of the Hyperloop a few months ago as it was proposed by rising tech giant, Elon Musk – part of the SpaceX program.  Since then, other companies like Hyperloop One have followed suit and begun work on their own system. What exactly is it?  That’s where this gets so much cooler than “just train stuff”… Ok, imagine an intricate system of tubes similar to highways, connecting cities throughout the world.…

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Election Brings Marketing Shakedown

http://www.wsj.com/articles/advertisers-search-for-middle-america-1479687543
Election Brings Marketing Shakedown Advertising professionals re-examine strategies. We knew it might come to this.  The results of this year’s election have forced ad agencies and creative professionals across the country to come to grips with a new marketing reality.  It comes as no surprise to learn that, in the aftermath of such a contentious election, a dramatic shift in the way brands target consumers has prompted a reckoning of sorts. Who are we marketing to? How do we emphasize trends while focusing on all types of consumers?  How do we move forward while marketing to people of diverse backgrounds, while including a sense of bringing our country together?  This remains to be seen.  In recent years, I’ve often felt that the broad strokes of advertising have…

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Corporate Narration Is Far From Boring

Corporate Narration Is Far From Boring: The marriage of a story teller and a brand. Corporate narration remains one of my all-time favorite types of voiceover sessions.  Long-form corporate video, that seemingly mundane form of targeted audience driven recording that has to be exactly what a brand needs? What a great challenge! And what a unique perspective into a company’s true inner workings – speaking directly to its own people. While commercial concepts take a brand’s ideas outward, corporate narration requires motivating brand workers toward a common goal. Beautiful! These projects may help well-established companies reach necessary next steps, or help smaller business achieve standardized successes. When brands tap into the power of corporate narration, they realize that bringing their message to life empowers each…

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The Other Benefits of Petroleum

http://www.adweek.com/news/technology/bps-new-gas-pump-engages-customers-music-photo-booth-and-trivia-174626
The Other Benefits Of Petroleum When the pump takes care of you In our modern, clean-energy conscious world, oil companies evoke images of spills, pollution and even disaster.  Who knew that with some good branding, clever ideas and the voice of a guy named Miles (!) a petrol company could make us look at this whole thing with just a little bit of an open mind and see the actual benefits. In the case of BP and their new interactive gas pump/photo booth/music streaming device (see included Adweek link) they’ve already done good by some vehicle owners.   Yep, that’s right.  When it comes to advertising their products, BP is encouraging a friendly and fun vibe with its service.  And we know how much image means, don’t we? After all, with…

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Adapting In A Digital World

http://leoburnett.com/articles/thinking/disrupt-or-be-disrupted-how-legacy-businesses-are-changing-the-game/?utm_campaign=Leo+Burnett&utm_medium=social&utm_source=twitter&utm_content=1475258585
Adapting In a Digital World An advertising executive shares strategies for a new market Here is an insightful article from EVP, ECD Jeanie Caggiano of Leo Burnett on how major brands are adapting in order to create a lasting impact on their audiences in an ever-changing digital world.  I have had the pleasure of working with Jeanie and contributing voice over on the notable and humorous ad campaign for United Healthcare since earlier last year.   She says: Evolve or die. It’s as true in business as it is in biology. Just ask Kodak. Problem is, legacy businesses—let’s say those born before the digital age—can’t always move quickly when something upends their model. Legacy agencies, too, have had to evolve or die. But technology hasn’t changed…

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Future Trains Make Heads Spin

Future Trains Make Heads Spin The Next Generation of Amtrak Acela Trains Is Worth A Look As you may know already, trains are an important part of my life.  I grew up fascinated by them, rode them constantly and watched them at any chance I got.  Today, I continue that same passion for the rails and even with a bit more fervor than before.  Seriously, I’m nuts about the rails.  So when Vice President Joseph Biden recently revealed new federal financing for additional Amtrak Acela trains, I couldn’t have been happier.  And when I discovered Amtrak’s plans to do a complete overhaul of their high speed trains, I jumped for joy.  Train travel in America is really no laughing matter, as we are still behind…

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Sofia, Mike, Spring Break…and a Grizzly?

Sofia, Mike, Spring Break and…a Grizzly? And they all spent their Spring Break building a home in Polynesia. Well, sort of. (an alternate tale of Christian Rosselli’s narration demo collaboration) A guy named Mike did try to build his own home but not in Polynesia. Sofia became famous for her memorable role in a famous TV sitcom but probably would never have associated with Mike in the first place. However, it really is the story of a guy named Dave Walsh and a dude named Christian, who collaborated together to create a memorable narration demo for the masses. Working with Dave was a privilege for Christian considering Dave’s coaching methods are truly one of a kind. Christian knew that if he followed Dave’s constructive feedback…

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Fifteen Years Later: A Tribute

  Fifteen Years Later A Tribute Fifteen years later, I do remember this day well- where I was, what I was doing and who I was with. But most importantly, I remember what NYC was like prior to that day, as having been really just around the block (a Connecticut boy making regular visits to the city with his family).  Events of that scale tend to hit me much later and today is one of those days.  Much has changed since then, but the energy and magic are still alive, I feel.  Even with millennial hipsters, holding smart phones, roaming our streets, the feeling is there.  Even with more tourists than this city can sometimes handle, the feeling is there.  Even with rising rent and…

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